Our Story | Verona

Our soft, stretchy Premium Jersey is effortless to style and outrageously comfortable to wear. The medium-thick weight is soft, breathable, fully opaque and durable enough to last.

About Us

Alaa and I met in the middle of Ramadan in 2014. I was Wing in New Mexico at the time and Alaa was in Dallas, but I was visiting Dallas to meet a friend. I had my 6 month old baby with me and I was pregnant with my second.

My friend who I was visiting took me to taraweeh prayer one night, and I saw this extremely outgoing person running towards. She started showing me dresses she designed and was sharing excitement about a line she was launching. Her was Alaa.

I had been working in the modest fashion industry for a few years and had worked with various brands around the world. Alaa and I were both working on two very different projects, but we decided to join forces and see what happens.

I put in the money I had, Alaa put in the money she had, and we ended up with $7,000.

We started putting together shipments out of my closet, and within two weeks, we sold out. We were running out of space in the closet, so we started working out of Alaa's living room little did we know that a month later, we would have to get a warehouse due to the surplus of orders.

Two years later, Verona launched in Macy's. It was the first modest fashion brand to be launched and sold in a U.S department store. We reached a milestone and it felt too good to be true.

We have been featured everywhere, from Vogue to Glamour Magazine, to even the New York Times. But that is not what is important to us. What matters more is that Alaa and I have a lifelong bond; we have a sisterhood that runs far deeper than just Verona.

Alaa was a huge source of support and comfort during my transition to becoming a single mom, overnight. She helped me pack my car and leave an abusive marriage. We had just launched Verona at that time.

We started this line because we wanted to give women the confidence to be proud of who they are. Our hope and aim is to give women the opportunity to wear their identity with pride.

LISA VOGL

ALAA AMMUSS

Sale
Premium Viscose - Burnt Orange $ 9.99 $ 17.99
Sale
Premium Viscose - Rust $ 9.99 $ 17.99
Sale
Premium Viscose - Taupe $ 9.99 $ 17.99
Sale
Premium Viscose - Black $ 9.99 $ 17.99
Sale
Premium Viscose - Baby Blue $ 9.99 $ 17.99
Sale
Premium Viscose - Stone $ 9.99 $ 17.99
Sale
Premium Viscose - Dusty Cream $ 9.99 $ 17.99
Sale
Premium Viscose - Espresso $ 9.99 $ 17.99
Sale
Premium Viscose - Rose $ 9.99 $ 17.99
Sale
Premium Viscose - Soft Mauve $ 9.99 $ 17.99
Sale
Premium Viscose - Coffee $ 9.99 $ 17.99
Sale
Premium Viscose - Dusty Pink $ 9.99 $ 17.99
Sale
Premium Viscose - Forest Green $ 9.99 $ 17.99
Sale
Premium Viscose - Blush $ 9.99 $ 17.99
Sale
Premium Viscose - Hunter Green $ 9.99 $ 17.99
Sale
Premium Viscose - Mocha $ 9.99 $ 17.99
Sale
Premium Viscose - Graphite $ 9.99 $ 17.99
Sale
Premium Viscose - Baby Pink $ 9.99 $ 17.99
Sale
Premium Viscose - Hickory $ 9.99 $ 17.99
Sale
Premium Viscose - Dusty Lilac $ 9.99 $ 17.99
Sale
Premium Viscose - Sand $ 9.99 $ 17.99
Sale
Premium Viscose - Soft Rust $ 9.99 $ 17.99
Sale
Premium Viscose - Ocean Blue $ 9.99 $ 17.99
Sale
Premium Viscose - Purple Lilac $ 9.99 $ 17.99
Sale
Premium Viscose - Latte $ 9.99 $ 17.99
Sale
Premium Viscose - Bronze $ 9.99 $ 17.99
Sale
Premium Viscose - Chocolate $ 9.99 $ 17.99
Sale
Premium Viscose - Soft Plum $ 9.99 $ 17.99
Sale
Premium Viscose - Soft Blue $ 9.99 $ 17.99
Sale
Premium Viscose - Light Grey $ 9.99 $ 17.99